Alongside running events as a Queen Bee for Bumble I also try to attend as many industry events as possible as I think they are just SO important for bloggers and freelancers alike. I strongly attribute the growth of my business so far and the increased confidence I feel on a whole down to putting myself out there and heading to a variety of events over the past year.
So if you’re wondering whether you should pluck up the courage to go along to an event even if you’re flying solo then read on to find out why it could be one of the best uses of your time for your blog or business.
What I’m Wearing:
Dress – ASOS
Jacket – Topshop (similar)
Sandals – Topshop
Watch – Swatch
Learning from industry experts
I never ever thought I’d hear myself say this but after five years out of education I do actually find that I miss learning. Maybe not so much the classroom situation and the uniforms but gaining knowledge on a daily basis is something that you definitely take for granted whilst growing up!
Working for yourself means that you’re 100% in charge of your own learning, it’s up to you to find relevant books, workshops and courses to help improve your knowledge. With this in mind, if you get the opportunity hear from experts in your industry then you should grab it with both hands, be a sponge and absorb as much information as possible!
Meeting Like-minded Individuals
One of the biggest positives to attending local events has got to be the opportunity to meet fellow creatives and business-owners. With a room full of interesting people you just never know who you’re going to get chatting to and how any new contacts could potentially prove useful in the future.
Since regularly attending events over the past six months I’ve made several contacts who I now look towards for guidance and regularly approach for business related advice. The world of full-time freelancing can be lonely so it’s absolutely key to build a community around you filled with individuals in a similar boat who you can share both frustrations and successes with.
Sparking new ideas
Whenever I spend an evening at an event, chatting with fellow creatives, partaking in interesting conversations, I always find that I leave absolutely buzzing with new ideas that I’m desperate to put into motion. When you’ve worked in an office environment and are used to bouncing ideas off colleagues, working alone can be a difficult change to adapt to and can leave you missing that aspect of collaboration so that’s why industry events are so useful for freelancers and creatives.
Events provide the opportunity to spark fresh ideas and give you the opportunity to hear someone else’s opinion on a new concept you’re thinking about developing. They can sometimes even give you a partner to collaborate on a new project with!
Promoting your business
How often do you find yourself in a situation where you are in a room surrounded by individuals who could potentially be interested in the product or service you sell? We’re constantly trying to market our businesses to get in front of the right audiences and events provide you with that exact opportunity. Ensure that you really make the most of them by having your catchy sales pitch down and business cards on hand to ensure you look as professional as possible!
A couple of years ago the idea of attending an event totally alone where I would be expected to mingle with a room full of people I’ve never met before would have filled me with dread. Small talk definitely wasn’t my strong point but after a bit of practice since moving to Nottingham and delving into the world of industry events I now feel like I’m a bit of a networking pro!
For each event I attend I try to push myself that little bit further, whether it’s being the one to approach someone standing alone in the corner or putting my hand up to ask a guest speaker a question it’s been a real confidence booster to see my progression over time and now leaves me at the point where I feel comfortable hosting events myself and speaking in front of an audience.
Do you attend a lot of industry events? Do you find them useful?